Welcome to the July edition of the new-look ProActiv

It's been a busy few months for Protean. We've re-launched our website, moved premises and welcomed global marketing expert Rich Heimsch on board as a new director. Despite this, as some of you may have noticed, we've still managed to find the time to re-vamp ProActiv - I hope you like it!

In addition to our traditional breakdown of industry news stories, this edition of ProActiv takes a look at some topical marketing issues. We discuss the rising power of Electronic Direct Marketing while hearing what Rich Heimsch has to say on the subject of branding in B2B markets. Plus, our featured article from csi10 Ltd's Mike Nation explores the issue of joined up sales and marketing. Don't forget, if you want more detail on any of these articles, you can link through to our Article Library and browse at your leisure.

Finally, this edition's Marketing Tips is designed to help you write a great feature article. So read on, get writing and reap the rewards...

As ever, I hope you enjoy this edition of ProActiv and look forward to any feedback.




Greg Robinson
Protean MD

eDM: The Business Communications Revolution?

With the ever-increasing reliance on computers to conduct all aspects of everyday life, Protean looks at how Electronic Direct Marketing can harness this power to revolutionise business communications channels.

Exposing the Myth: The Value of Branding in B2B Markets

Protean Director Rich Heimsch discusses the growing recognition of the significance of branding in the modern B2B arena as traditional resistance to this concept is eroded by an increasingly competitive market landscape.

Increase sales, accelerate growth and deliver more profit - with joined up sales & marketing

Csi10 Ltd's Mike Nation advocates a progressive partnership between Sales and Marketing, aligned to the same end result - more sales and revenue.

News is a tricky business. You may think that you have something really interesting to tell the world about. However, at the last minute, something even more interesting can happen to someone else and your release will not get covered. To add insult to injury, your news is now dated and a missed opportunity.

• Protean extends global footprint with new addition
• New website goes live
• New challenge for email marketers
• A PR revolution? The Skype is the limit
• The race is on for Search's second place