Read all about it; marketing’s e-antidote to the credit crunch
When email emerged in the early 1990s, it was soon clear that marketing would never be the same again. In fact, only six years later, the number of email ‘mailers’ sent out was more than the number of direct mailers sent by post. Since this time, the medium has grown beyond belief and marketers have never looked back.
And although e-marketing’s value has never been in any doubt, the combination of the ‘credit crunch’ and the growth of social media we are seeing today has demonstrated that we are no-where near approaching saturation yet.
Saving money, time and trees
When it comes to e-marketing, that’s about the long and the short of it. And for most people, it doesn’t get more persuasive than that! In today’s challenging economic environment, this argument is even more compelling. Plus, with social media gathering pace, far from superseding the humble email, tools such as Facebook, LinkedIn and Twitter are all reinforced by email notifications.
Writing for ProActiv, it seems appropriate that we take e-newsletters by way of an example of the power of e-marketing. One of the most powerful and cost-efficient prospecting and CRM tools for companies of all sizes, e-newsletters are not only less expensive to distribute than their printed counterparts, but due to opt-ins and unsubscribe functions, they ensure you’re sending relevant information to more responsive people.
Plus, e-newsletters are trackable, meaning that you can continually refine your content and messaging in line with the behaviour of your readership. By quickly identifying and correcting undeliverables, marketers can ensure that email lists are continually optimised. Options such as ‘forward to a friend’ tap into the viral potential of the medium, while links can be posted on social media sites to extend reach even further.
Of course, in our opinion, brand awareness is the most important part of this exercise. Following the launch of our new-look ProActiv last month, we were delighted to receive so much positive feedback from customers, colleagues and prospects. The dialogue it created was extremely valuable and it reinforced our social media presence on Twitter, Facebook and of course, our blog.
So if you’re looking for ways to tighten your belt without neglecting your relationship with customers and prospects, consider launching your own e-newsletter.
If you need any help, you know where we are, simply get in touch.
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