June 2007

Protean adds new products to its Brands by Design portfolio

Protean Marketing has announced the expansion of its Brands by Design portfolio of global marketing tools. Extending the range with the expansion of its Brand Workshops, the integrated marketing specialist has also introduced two new Market Research services to support the branding activities of its clients.

Protean’s Brand Workshops are designed to help businesses establish a true insight into their corporate identity. By understanding and properly managing their brand and what it means to the market, businesses can develop an equity that can be leveraged into premium share, pricing and profitability. While the Protean Team tailors each workshop to the precise needs of individual clients, sessions now cover an expanded range of topics including, brand mapping, extensions and partitioning, competitive analysis, differentiation and internal branding.

In addition, Protean has also introduced two new Market Research services. The Global Electronics Market Analysis tool provides businesses with a collation of data from a variety of industry sources, interpreted and presented within the specific context of an individual client’s business. And as part of a new partnership with ITM Inc., Protean can now also deliver a broader variety of targeted market research, utilising an extensive selection of research tools designed to help businesses avoid competitive threats, accelerate development projects and improve overall financial return.

Commenting on the extended Brands by Design portfolio, Protean’s global brand strategy expert Rich Heimsch explains: “Market analysis is a fundamental element of our proven Brands by Design philosophy, and these new services enable us to extend it even further. In addition to the expansion of our successful Brand Workshops programme, our partnership with ITM and additional market research capabilities can play a crucial role in helping our clients understand quantitatively and qualitatively the motivation, buying practices, needs and values of their target markets.”

 

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Protean Marketing Communications Ltd is a comprehensive, business-to-business communications agency based in Berkshire, UK. Founded in 1991, the company has in-depth marketing and account-handling expertise, combined with a passion for communications and a wealth of creative energy. Using marketing, advertising, PR, direct mail, electronic media and design, Protean aims to convey the core business message of their clients to target audiences effectively.

Contact for further information: Greg Robinson
Protean Marketing Communications Ltd
Communications House
Station Road
Cookham Rise
Berkshire SL6 9BU
Tel: +44 (0)1628 648530
Fax: +44 (0)1628 529087
Email: greg.robinson@protean.co.uk
Web: www.proteanmarketing.com